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LFI Staff Presents to Digital Non-Conference

1st – November 2012

If the best digital thinkers in the Ohio Valley region came together on October 23 to 24 for the annual Digital Non-Conference, it was no surprise that two members of the NFI were employees selected for non-participants to . showcase And Vice President of Media + Marketing and Christy Belden Public Relations and Social Media Strategist Sarah Pritts were ready to deliver.

Both NFI experts on digital trends being presented high visibility. Pritts presentation, Social Media: Method About Madness, focused on the need for strategic thinking in social media execution. Pritts also discussed the advantages of the use of traditional PR strategy to the social media landscape.

Belden’s presentation, Think Mobile Marketing Trends Solomon gave the participants an insight into the use of social media, location-based media, and mobile devices to effectively engage and communicate with customers. Belden also explained the opportunities companies have location-based social media networks to connect on a one-to-one basis with their clients.

presentation at the Digital Non-Conference was a great experience for Sarah and I said Belden. It was great to speak alongside such experienced and talented professionals. We hope to continue our relationship with the non-conference in the coming years.

Digital Non-Conference began in 2007, when the Cincinnati chapter of the American Advertising Federation hoped to illuminate the digital talent in the Cincinnati and Ohio Valley regions. Since then, the conference has grown. Keynote speakers during the two-day conference Jason Dailey took (Director Bing Evangelism), Jessica Rappaport (VP Marketing at EW Scripps), David Payne (Chief Digital Officer at Gannett Co.), and Dan Reynolds (Creative Director, Media Design at Landor in Cincinnati) . Pritts and Belden during two of the events break out sessions, focused on social media and mobile marketing.

presented

members of LFI Media + Marketing team also attended the conference, breakout sessions that include Pinterest strategy development, monetization of social media and the integration of social media visit to the existing sales and marketing strategies.

About LeapFrog Interactive
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Established in 1999, LeapFrog Interactive Agency is a full-service digital agency offering a series of guidelines on customer needs and enhance strategic capabilities. Headquartered in Louisville, Kentucky, with offices in Cincinnati and Boston offers LFI clients access to capabilities in SEO, PPC, Social Media, Email Marketing, Mobile Marketing, Display Media, Media Buying / Planning, Digital Design, CMS, website development, research and analytics. Customers include the world renowned name in the Consumer Retail, Fashion + Entertainment, Financial Services, Healthcare, B2B, Food + Beverage, and training. For more information, please visit http://www.leapfroginteractive.com.

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