Cincinnati, Ohio – 15 November 2012
A highly anticipated second act for generic Top Level Domain (gTLD) digital brand strategist Jennifer Wolfe and former U.S. Commissioner of Trade Marks, Anne Chasser Wolfe domain, the leading gTLD digital brand strategy company, today announced the release of “domain Names Rewired. “after the successful release of” Brand Rewired “in 2009
Delivering a clear message to brands that the Internet will experience a complete paradigm shift more than 1,400 new gTLDs will start in 2013, “Domain Names Rewired” details the most critical digital strategies for brands to build and protect their organizations’ interests .
Largely under the radar of even the most demanding and savvy business people, when starting a new Internet in 2013, companies of all sizes is a tutorial on how you need to respond, said Wolfe. Organizations digital strategies must evolve to which domain names they use, and how they evaluate combine social media, apps and other mobile technologies. The next generation Internet is upon us, and brands need to engage or be left behind.
“Domain Names Rewired” encompasses the business communitys response to the program, opportunities, new business models and what is needed to defend trademarks in this new regime. In addition, authors interviewed Wolfe Chasser and the global leader in commercial organizations to identify business, technology, and other thought leaders such as Microsoft, Verizon Communications, Neustar, Proctor & Gamble and RE / MAX and predict trends. Based on their research, some trends emerged:
? Many of the generic TLDs business will fail and new business models, as well as in. Com era.
? It merger and acquisition activities will be increased, as large companies that have not been applied to companies that apply and successful strategies will look to acquire done.
? This is likely to spawn innovative activity. An increase in IPOs of companies that are ready to perform properly IPOs follow always innovative and disruptive technology as a quick way to generate capital and grow at an accelerated rate.
? Elimination of cable and traditional television will accelerate. A few trusted sources is emerging as aggregators of content. Consumers choose a handful of sites and apps they trust to their entire life cycle and to manage online world.
? Brick and mortar retailers have become a target source of entertainment in the direction of consumers continue to visit the actual location decisions. They will also need to use their in-store experience online savings bond for consumers buying other products.
? There will be new ways of navigating the Internet and access to communities and apps, and will result in disruptive innovation. Search do not die, but it needs to evolve.
Horacio Gutierrez, corporate vice president and deputy general counsel for Microsoft writes, “Domain Names Rewired takes a theme so far for upcoming release specialistsICANN of over 1,000 new generic top-level domains (gTLDs), reserved and makes clear why everyone else should take care of them, and as they about the dangers and opportunities to think that the resulting new Internet showcase for her and her company. With full command of the technical aspects of the subject and keen awareness of the relevant historical precedents , Wolfe and Chasser magic of the impact of new regulation on existing Internet business models and predicting the emergence of new. Just as in the settlement of the American West, opened open the new borders of ICANN regime doors to a new generation of pioneers, cowboys, trappers is prospectors and miners. Like their predecessors in American history, only those who are well prepared for the new environment successfully. Read Domain Names Rewired is a great way to start the preparation. “
by Wiley & Sons, “Domain Names Rewired” is available at Amazon.com.
Wolfe started Wolfe Domain end of 2011 a comprehensive guide to global brands, interactive agencies, domain registrars, and provide legal services representatives, anchored on the establishment and development of holistic gTLD, name brand strategies for the next generation of the Internet. With its proprietary digital mapping tool helps Wolfe domain brands and their partners develop digital brand management plans that make effective use of a new gTLD strategy as a basis for branding, social media and mobile initiatives. Wolfe is also a member of ICANN’s Generic Names Supporting Organization prestigious (GNSO) Council, the policy development body responsible for developing and recommending substantive policies relating to gTLDs to ICANN’s Board.
About Wolfe domain
Wolfe domain is a gTLD digital brand strategy consulting firm offering comprehensive consulting for global brands, interactive agencies, domain registrars and legal services representatives establishing a holistic gTLD names enshrined brand strategy for the next generation of the Internet. With thousands of new gTLD names set in 2013 and start a whole new set of rules on the Internet, was Wolfe Domain created to help Fortune 1000 and emerging growth organizations continue to develop and strengthen their brand identities in this next generation of digital commitment, regardless of whether they applied for gTLDs. With its proprietary digital mapping tool helps Wolfe domain brands and their partners develop digital brand management plans that make effective use of a new gTLD strategy as a basis for branding, social media and mobile initiatives. Visit http://www.wolfedomain.com for more information.
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