Tag Archives: Brand

gTLD Digital Brand Strategy Expert Jennifer Wolfe Named to Premier 2012 DirectWomen Board Institute Program

Cincinnati, OH – 12 November 2012

Wolfe domain, the leading gTLD digital brand strategy company, announced today that President Jennifer Wolfe was named to the 2012 Women Direct Management Institutes program. The Board Institute, held earlier this month, identifies and promotes qualified lawyers to serve on corporate boards of directors. As a trusted gTLD strategy consultant to Fortune 1000 companies, Wolfe enters the program as one of 22 accomplished attorneys with proven business models of knowledge and experience.

Its hard to capture Jens-value package in one sentence, but it is a unique combination of business, managing partner of his own law firm and intellectual property strategists for both emerging growth companies and Fortune 500 companies, said Mary Ann Jorgenson, Chair of Women Direct. Recently, our Board visited institutions led by a faculty of public company CEOs and directors and executive search firm, and adds heft to Direct Womens Executive Director of the Board-ready candidates.

Currently in its fifth year, the Board Direct Women Institute is developing a two-day program to a group of exceptional senior position lawyers for service as directors of major U.S. corporations. Cover key issues including the current and future directors Management Institutes Faculty leading experts on corporate governance and experienced directors and senior executives of large public companies.

I am very honored to join the exceptional female leaders of the Board Direct Women Institute and look forward to sharing my expertise and strengthen previous company as director, said Wolfe. This program emphasizes the importance of effective corporate governance as it is crucial for organizations long-term success.

Wolfe started Wolfe Domain end of 2011 a comprehensive guide to global brands, interactive agencies, domain registrars, and provide legal services representatives, anchored on the establishment and development of holistic gTLD, name brand strategies for the next generation of the Internet. With its proprietary digital mapping tool helps Wolfe domain brands and their partners develop digital brand management plans that make effective use of a new gTLD strategy as a basis for branding, social media and mobile initiatives.

About Wolfe domain

Wolfe domain is a gTLD digital brand strategy consulting firm offering comprehensive consulting for global brands, interactive agencies, domain registrars and legal services representatives establishing a holistic gTLD names enshrined brand strategy for the next generation of the Internet. With thousands of new gTLD names set in 2013 and start a whole new set of rules on the Internet, was Wolfe Domain created to help Fortune 1000 and emerging growth organizations continue to develop and strengthen their brand identities in this next generation of digital commitment, regardless of whether they applied for gTLDs. With its proprietary digital mapping tool helps Wolfe domain brands and their partners develop digital brand management plans that make effective use of a new gTLD strategy as a basis for branding, social media and mobile initiatives. Visit http://www.wolfedomain.com for more information.

# # #



Related Interactive Agency Press Releases

gTLD Digital Brand Strategist Jennifer Wolfe Releases New Book “Domain Names Rewired”

Cincinnati, Ohio – 15 November 2012

A highly anticipated second act for generic Top Level Domain (gTLD) digital brand strategist Jennifer Wolfe and former U.S. Commissioner of Trade Marks, Anne Chasser Wolfe domain, the leading gTLD digital brand strategy company, today announced the release of “domain Names Rewired. “after the successful release of” Brand Rewired “in 2009

Delivering a clear message to brands that the Internet will experience a complete paradigm shift more than 1,400 new gTLDs will start in 2013, “Domain Names Rewired” details the most critical digital strategies for brands to build and protect their organizations’ interests .

Largely under the radar of even the most demanding and savvy business people, when starting a new Internet in 2013, companies of all sizes is a tutorial on how you need to respond, said Wolfe. Organizations digital strategies must evolve to which domain names they use, and how they evaluate combine social media, apps and other mobile technologies. The next generation Internet is upon us, and brands need to engage or be left behind.

“Domain Names Rewired” encompasses the business communitys response to the program, opportunities, new business models and what is needed to defend trademarks in this new regime. In addition, authors interviewed Wolfe Chasser and the global leader in commercial organizations to identify business, technology, and other thought leaders such as Microsoft, Verizon Communications, Neustar, Proctor & Gamble and RE / MAX and predict trends. Based on their research, some trends emerged:

? Many of the generic TLDs business will fail and new business models, as well as in. Com era.
? It merger and acquisition activities will be increased, as large companies that have not been applied to companies that apply and successful strategies will look to acquire done.
? This is likely to spawn innovative activity. An increase in IPOs of companies that are ready to perform properly IPOs follow always innovative and disruptive technology as a quick way to generate capital and grow at an accelerated rate.
? Elimination of cable and traditional television will accelerate. A few trusted sources is emerging as aggregators of content. Consumers choose a handful of sites and apps they trust to their entire life cycle and to manage online world.
? Brick and mortar retailers have become a target source of entertainment in the direction of consumers continue to visit the actual location decisions. They will also need to use their in-store experience online savings bond for consumers buying other products.
? There will be new ways of navigating the Internet and access to communities and apps, and will result in disruptive innovation. Search do not die, but it needs to evolve.

Horacio Gutierrez, corporate vice president and deputy general counsel for Microsoft writes, “Domain Names Rewired takes a theme so far for upcoming release specialistsICANN of over 1,000 new generic top-level domains (gTLDs), reserved and makes clear why everyone else should take care of them, and as they about the dangers and opportunities to think that the resulting new Internet showcase for her and her company. With full command of the technical aspects of the subject and keen awareness of the relevant historical precedents , Wolfe and Chasser magic of the impact of new regulation on existing Internet business models and predicting the emergence of new. Just as in the settlement of the American West, opened open the new borders of ICANN regime doors to a new generation of pioneers, cowboys, trappers is prospectors and miners. Like their predecessors in American history, only those who are well prepared for the new environment successfully. Read Domain Names Rewired is a great way to start the preparation. “

by Wiley & Sons, “Domain Names Rewired” is available at Amazon.com.

Wolfe started Wolfe Domain end of 2011 a comprehensive guide to global brands, interactive agencies, domain registrars, and provide legal services representatives, anchored on the establishment and development of holistic gTLD, name brand strategies for the next generation of the Internet. With its proprietary digital mapping tool helps Wolfe domain brands and their partners develop digital brand management plans that make effective use of a new gTLD strategy as a basis for branding, social media and mobile initiatives. Wolfe is also a member of ICANN’s Generic Names Supporting Organization prestigious (GNSO) Council, the policy development body responsible for developing and recommending substantive policies relating to gTLDs to ICANN’s Board.

About Wolfe domain

Wolfe domain is a gTLD digital brand strategy consulting firm offering comprehensive consulting for global brands, interactive agencies, domain registrars and legal services representatives establishing a holistic gTLD names enshrined brand strategy for the next generation of the Internet. With thousands of new gTLD names set in 2013 and start a whole new set of rules on the Internet, was Wolfe Domain created to help Fortune 1000 and emerging growth organizations continue to develop and strengthen their brand identities in this next generation of digital commitment, regardless of whether they applied for gTLDs. With its proprietary digital mapping tool helps Wolfe domain brands and their partners develop digital brand management plans that make effective use of a new gTLD strategy as a basis for branding, social media and mobile initiatives. Visit http://www.wolfedomain.com for more information.

# # #


Agency Books : Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (New Rules Social Media Series)

Beyond Viral: How to Attract Customers,  Promote Your Brand, and Make Money with Online Video (New Rules Social Media Series)

Promote your product using the most visceral form of social media-online videoLearn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comediansForeword by veteran vlogger David Meerman Scot

List Price: $ 24.95

Price:

Named Agency of Record, Shine Begins Brand Revitalization for Park Bank

Madison, WI – 10 Appointed in December 2012

United Services Agency was record for park bench, a Madison-based community bank with over $ 700 million in assets and eleven branches throughout Dane County.

We looked for a partner agency, such as a brand crystallize importance and accelerate their impact in the marketplace knows us, Ceci said Anderson, vice president of marketing. With Shine, we know we will always be an agency with a proven history of developing comprehensive, sophisticated marketing platforms with strong, fresh creative that help to catapult growing brands to the next level.?

service was to include a brand revitalization, marketing and brand strategy, traditional media, digital, public relations, media planning and buying, social media and promotional component is asked to do. This comes on the heels Shines previous relationship with the park bench from 2004-2007, when the agency was working, the brand, including a brand platform and identity.

Repositioning

It is always refreshing, with a customer, it is important, not only to talk, but also walk the walk is to do work, said Curt Hanke, co-founder and managing director of account services. Park Bank has dedicated its activities to a compassionate, thoughtful Bank in a category that does not often make no sense. As such were to help them continue to infuse their brand again thrilled with meaning.


About United

service

Services United is a $ 35 million advertising, design and interactive agency in Madison, Wisconsin. The privately held company’s customer base includes national brands such as Harley-Davidson, Carver Yachts, Wisconsin Cheese and Winston Fly Rods. Service is driven creative results, focused and dedicated to building passion between people and brands. Learn more at shineunited.com. Shine on.


About

Park Bank

Park Bank of Madison, Wisconsin is a community bank with over $ 700 million in assets and a growing network of offices throughout Dane County. Park Banks commitment to their customers and their loyalty to the community continues to serve the expansion of a branch in Madison go 46 years fuel.



More Interactive Agency Press Releases